45
feta cheese
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible39.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great428.1avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£170K£170K/yr · 184K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£2.31avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.95–£3.02cheapest to priciest tracked listing — scored on the share inside $15–$100