49
fermented foods
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great496.74avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£1.04–£36.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.68avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 131K searches
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand