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fancy chocolates
Worth a lookShows low returns (0.1%), but soft demand (-25.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good649.74avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.97avg listing price — sweet spot $15–$100
Price range
Good£4.33–£29.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£104K£104K/yr · 177K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-25.1%90-day search growth — must beat 0% to launch