46
family gifts
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.46avg listing price — sweet spot $15–$100
Price range
Good£7.59–£32.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,453avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 215K searches
Growth
Bad-31.2%90-day search growth — must beat 0% to launch