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faith in nature washing up liquid
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.98–£22.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,032.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay£151K£151K/yr · 168K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.15avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand