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fairy scent booster
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Review moat
Great328.22avg incumbent reviews — the moat a new listing must climb
Market size
Good£432K£432K/yr · 355K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.29–£25.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.45avg listing price — sweet spot $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand