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fairy max power washing up liquid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Good606.05avg incumbent reviews — the moat a new listing must climb
Market size
Okay£176K£176K/yr · 149K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.66–£21.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand