40
fairy liquid 5 litre
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.58avg listing price — sweet spot $15–$100
Review moat
Okay1,517.85avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.75–£26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£72K£72K/yr · 44K searches
Brand share
Bad97%top-5 brand share — brand-locked demand