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fabric softener sheets
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.00avg listing price — sweet spot $15–$100
Price range
Okay£1.16–£23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£88K£88K/yr · 52K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad11,185.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand