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extra strong mints
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Review moat
Great119.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.60avg listing price — sweet spot $15–$100
Market size
Okay£174K£174K/yr · 107K searches
Price range
Okay£0.92–£20.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand