54
extra mature cheddar cheese
Worth a lookShows searches that convert (20.8% search→purchase), but prices mostly outside the sweet spot ($1.62–$5.12) keeps it on the watch list.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.8M£1.8M/yr · 2.7M searches
Review moat
Good850.67avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£3.26avg listing price — sweet spot $15–$100
Price range
Bad£1.62–£5.12cheapest to priciest tracked listing — scored on the share inside $15–$100