46
evian water
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Growth
Great+63.7%90-day search growth — must beat 0% to launch
Market size
Good£389K£389K/yr · 277K searches
Review moat
Okay2,903.86avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.44–£14.20cheapest to priciest tracked listing — scored on the share inside $15–$100