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evian water 1.5l 6 pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Growth
Good+38.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,837.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay£166K£166K/yr · 249K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.42avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.76–£14.95cheapest to priciest tracked listing — scored on the share inside $15–$100