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espresso pods
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.28avg listing price — sweet spot $15–$100
Review moat
Good1,020.37avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.19–£26.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£123K£123K/yr · 69K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand