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espresso martini gift set
Skip itSoft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great205.45avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.56avg listing price — sweet spot $15–$100
Price range
Good£5.88–£41.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 85K searches
Growth
Bad-44.6%90-day search growth — must beat 0% to launch