41
erythritol
Skip itPrices mostly outside the sweet spot ($4.88–$13.96) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£228K£228K/yr · 302K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,722.11avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.41avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£4.88–£13.96cheapest to priciest tracked listing — scored on the share inside $15–$100