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english breakfast tea
Skip itPrices mostly outside the sweet spot ($2.25–$14.39) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good684.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£78K£78K/yr · 103K searches
Avg price
Bad£7.08avg listing price — sweet spot $15–$100
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.25–£14.39cheapest to priciest tracked listing — scored on the share inside $15–$100