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elements rolling papers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good573.7avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.94–£20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.79avg listing price — sweet spot $15–$100
Market size
Bad£86K£86K/yr · 102K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand