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elderflower
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Growth
Great+76.6%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Review moat
Great374.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Okay£0.90–£24.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.09avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 51K searches