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elderberry
Skip itSoft demand (-45.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£4.73–£26.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,679.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.17avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£35K£35K/yr · 36K searches
Growth
Bad-45.5%90-day search growth — must beat 0% to launch