40
eggnog
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Great490.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.71avg listing price — sweet spot $15–$100
Price range
Good£7.85–£30.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£291K£291K/yr · 257K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-42.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand