51
egg whites
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.64avg listing price — sweet spot $15–$100
Review moat
Great483.69avg incumbent reviews — the moat a new listing must climb
Market size
Good£427K£427K/yr · 244K searches
Price range
Good£3.59–£30.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad74%top-5 click share — a locked-up shelf