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egg white powder
Worth a lookShows low returns (0.1%), but soft demand (-4.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great130.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.47avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.46–£41.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay£106K£106K/yr · 67K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch