53
edible glitter
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.15–$15.21) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good876.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£181K£181K/yr · 435K searches
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.15–£15.21cheapest to priciest tracked listing — scored on the share inside $15–$100