49
eco laundry detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Review moat
Good733.67avg incumbent reviews — the moat a new listing must climb
Market size
Good£314K£314K/yr · 235K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.49–£20.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.07avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand