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eco cleaning products
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,249.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£97K£97K/yr · 107K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.82avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.07–£14.09cheapest to priciest tracked listing — scored on the share inside $15–$100