47
eclairs
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Great461.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£0.85–£28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£157K£157K/yr · 131K searches
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand