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easter gifts
Skip itSoft demand (-94.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great275.66avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£2.75–£25.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£112K£112K/yr · 496K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-94.4%90-day search growth — must beat 0% to launch
Signals Out of Stock