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easter egg mould
Skip itSoft demand (-97.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great121.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£7.25avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 93K searches
Growth
Bad-97.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.18–£11.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier