36
easter egg hunt
Skip itSoft demand (-98.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good505.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£211K£211K/yr · 700K searches
Avg price
Okay£10.41avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.01–£21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-98.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock