33
easter cake
Skip itSoft demand (-98.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible52.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.02avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£75K£75K/yr · 34K searches
Growth
Bad-98.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£9.39–£12.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier