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dry vermouth
Skip itPrices mostly outside the sweet spot ($5.49–$13.93) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good842.85avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.89avg listing price — sweet spot $15–$100
Market size
Okay£109K£109K/yr · 105K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£5.49–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100