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dried lavender
Skip itPrices mostly outside the sweet spot ($2.73–$16.85) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,996.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.24avg listing price — sweet spot $15–$100
Market size
Bad£67K£67K/yr · 94K searches
Price range
Bad£2.73–£16.85cheapest to priciest tracked listing — scored on the share inside $15–$100