56
dried fruit
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Great435.18avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay£181K£181K/yr · 341K searches
Price range
Okay£0.82–£20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.11avg listing price — sweet spot $15–$100
Growth
Bad-19.2%90-day search growth — must beat 0% to launch