45
drain sticks
Skip itPrices mostly outside the sweet spot ($3.60–$8.49) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,852.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 115K searches
Avg price
Bad£5.50avg listing price — sweet spot $15–$100
Price range
Bad£3.60–£8.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap