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distilled water 1l
Skip itPrices mostly outside the sweet spot ($3.71–$10.81) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good749.54avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£60K£60K/yr · 48K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£3.71–£10.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier