50
disposable toilet brush
Worth a lookShows low returns (0.4%), but soft demand (-31.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Market size
Good£312K£312K/yr · 354K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,960.2avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.67–£18.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.9%90-day search growth — must beat 0% to launch