53
disinfectant
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($5.01 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,673.81avg incumbent reviews — the moat a new listing must climb
Market size
Okay£207K£207K/yr · 411K searches
Price range
Okay£0.83–£23.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.01avg listing price — sweet spot $15–$100