55
disinfectant 5l
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Good603.07avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.68–£33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£511K£511K/yr · 285K searches
Avg price
Good£12.94avg listing price — sweet spot $15–$100
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand