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42

dishwasher powder

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Soft demand (-28.0% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 11Conversion 56Competition 27Returns 99Price range 55Avg price 71Brand share 47Review moat 56Quality gap 52

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good£14.49

avg listing price — sweet spot $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,247.14

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.18–£29.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£47K

£47K/yr · 69K searches

Growth

Bad-28.0%

90-day search growth — must beat 0% to launch