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dishwasher liquid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 713K searches
Review moat
Okay1,819.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.94avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.30–£13.55cheapest to priciest tracked listing — scored on the share inside $15–$100