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56

dirtea

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 9Conversion 76Competition 75Returns 100Price range 75Avg price 88Brand share 44Review moat 50Quality gap 80

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£20.22

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Competition

Great40%

top-5 click share — an open shelf

Price range

Great£7.45–£37.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,509.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Bad£83K

£83K/yr · 56K searches

Growth

Bad-32.6%

90-day search growth — must beat 0% to launch