54
dips
Worth a lookShows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great416.97avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Market size
Okay£213K£213K/yr · 284K searches
Price range
Okay£1.15–£20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.32avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand