57
dessert
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Review moat
Good520.04avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good£0.77–£42.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£154K£154K/yr · 752K searches
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Avg price
Bad£3.10avg listing price — sweet spot $15–$100
Signals Low Review Barrier