37
desiccated coconut
Skip itPrices mostly outside the sweet spot ($2.07–$14.46) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Review moat
Great308.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Market size
Bad£82K£82K/yr · 71K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.81avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£2.07–£14.46cheapest to priciest tracked listing — scored on the share inside $15–$100