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deodoriser for home
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£1.24–£22.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,637.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.52avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 100K searches
Brand share
Bad97%top-5 brand share — brand-locked demand