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decaf tea bags
Worth a lookShows low returns (0.1%), but soft demand (-24.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Good815.8avg incumbent reviews — the moat a new listing must climb
Market size
Good£558K£558K/yr · 394K searches
Price range
Good£1.66–£36.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.43avg listing price — sweet spot $15–$100
Growth
Bad-24.2%90-day search growth — must beat 0% to launch