51
decaf ground coffee
Worth a lookShows low returns (0.1%), but soft demand (-20.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Price range
Good£3.81–£38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,161.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£263K£263K/yr · 174K searches
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-20.3%90-day search growth — must beat 0% to launch