36
decaf green tea
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,131.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.05avg listing price — sweet spot $15–$100
Price range
Bad£1.95–£19.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 64K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand