51
decaf coffee
Worth a lookShows low returns (0.0%), but soft demand (-22.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Market size
Good£778K£778K/yr · 647K searches
Review moat
Good783.28avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.69–£26.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-22.3%90-day search growth — must beat 0% to launch